The business improvement resource. Let us reduce your business taxes and improve profits by helping you plan ahead.

*A Book Review*

Getting Everything You Can Out Of All You've Got

By Jay Abraham

by Michael C. Gray

July 31, 2002

Jay Abraham is a popular marketing guru who has been very successful. He shares many of his business-building ideas in Getting Everything You Can Out Of All You've Got.

Jay's approach is built around his signature Three Ways To Grow A Business. The three ways are to (1) increase the number of clients; (2) increase the average sale per client; and (3) increase the number of times clients return and buy again. By combining these three areas of business growth together, a company can accomplish super-charged business growth.

Some of the techniques that Jay explains in this book include assessing current business strengths, the strategy of preeminence (putting your customers first), understanding the lifetime value of a customer and how it relates to your marketing budget, developing a unique selling proposition, crafting an irresistible offer, testing marketing campaigns, targeting the most desirable customers/clients, using host-beneficiary relationships, developing referrals, reactivating lost customers, telemarketing and more.

Jay Abraham has a wealth of experience in marketing that can be applied by any size business. Getting Everything You Can Out Of All You've Got is well worth studying and putting to work.

Buy it on Amazon: Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition.

For our new reviews of business and self-improvement books, subscribe to our newsletter, Michael Gray, CPA's Tax & Business Insight!

Home   Business Building Blog   Introduction   Seven Habits   Business Improvement   Book Reviews   Need Help?   Links

Michael Gray, CPA
2482 Wooding Ct.
San Jose, CA 95128
(408) 918-3162
FAX: (408) 938-0610

Subscribe to Michael Gray, CPA's
Tax & Business Insight

We respect your email privacy