How can I cut costs during a market downturn?
July 25, 2001
Date: Thu, 5 Apr 2001
From: GerryHi,
I enjoyed the article. Do you know where I could information on practical ways for managers to react during market downturns. Suppose there is no "War chest."
Thanks
Gerry
Answer
Date: Wed, 25 July 2001
Hello Gerry,
I don't have an easy answer for you.
Consider looking through the business section of your library or bookstore.
One thing I can tell you. Don't eliminate your marketing budget. It's like cutting your own throat. Just be sure it is being spent wisely in ways you can measure effectiveness. This means using direct marketing.
Also, remember that if you cut out all of a business's expenses, there is no business left.
Good luck!
Mike Gray
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