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Many of us have a dream of "writing the great American novel". Others know that writing a book is an excellent way to establish yourself as an expert in a subject and create a launching pad for building a business or a speaking career.

As in so many things in life, actually writing the book is only a small part of the picture. Somehow, you have to get the book into readers' hands and persuade them to read it. This requires marketing.

Writers hope they will be "discovered" and a publishing company will do all the work of promoting and distributing their book. The sobering reality is many writers who are well known today started by publishing and promoting their own books, and continue to work hard at self-promotion, even after major publishers start handling their books. In addition to the book, many publishing companies want a marketing plan to be submitted with it.

It especially takes know-how to be interviewed on Oprah and strike oil in book sales.

When you see John Kremer's book, 1001 Ways to Market Your Books, you realize this is a big job. The book is 700 pages and about two inches thick! Kremer undoubtedly intends to promote his own business of helping others to market their books, and to get readers to visit his excellent web site, www.bookmarket.com.

This book could actually be called "1001 Ways to Market ________". At least 80% of the "things to do" could be applied to any business. The material on internet marketing is especially good.

Working with a book like this is overwhelming. It's like trying to drink out of a fire hose. You have to break the material down, find steps you can actually do a few at a time, seek help for others and build up momentum. Some items are expensive. (Such as advertising in the New York Times.) Others require time and effort. Almost all of them can generate some results, and cumulatively can build to success.

Okay. I admit it. You'll need to read it more than once and do a lot of work to get the potential benefits from this book. If you're serious about promoting your book (or business), it will be well worth the investment of your time and money.

Buy it on Amazon: 1001 Ways to Market Your Books: For Authors and Publishers, 6th Edition.

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