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Not so long ago, marketing for small businesses centered on direct mail, door hangers, yellow page ads, and newspaper ads.

Today, we have added tv, web sites, social media and email via the internet, with artificial intelligence as an aid to content creation.

Keeping track of prospective customers and customers and regular "keep in touch" communication has become a huge job.

Automated marketing software tools have been developed to make the task manageable.

Parthiv Shah is a consultant who works with clients to help them use marketing automation tools effectively. Although Parthiv has "second billing" as co-author of No B.S. Guide to Successful Marketing Automation, he is actually the principal author of this book, with Dan Kennedy providing additional insights.

Dan Kennedy works with people like Parthiv to help his clients create automated marketing systems. He helps clients strategize marketing sequences and creates copy for the messaging. Dan admits he's something of a technology Luddite, yet he understands the capabilities of technology for the marketing process.

No B.S. Guide to Successful Marketing Automation is a survey of software tools and online services for managing and delivering the marketing process.

Case studies are included to show how small businesses are using the tools and services.

I recommend all of the books in Dan Kennedy's No B.S. series for his insights into small business marketing and I believe small business owners will find this survey of automated marketing tools and services, including artificial intelligence to be a valuable starting point for creating their own automated marketing systems.

Buy it on Amazon: No B.S. Guide to Successful Marketing Automation: The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing.

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