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Joe Polish spent much of his teenage years as a substance abuser who was disconnected from others and was a poor student.

After recovering from substance abuse addiction, he started a carpet cleaning business in Chandler, Arizona with his life savings of $1,500 because he didn't have any better options. After struggling to make a living, he discovered direct response marketing and transformed his business by becoming a marketer of carpet cleaning services and delegating the cleaning work to employees.

Then Joe taught other carpet cleaners how to make their businesses successful and built a network of friends and followers to the point that today he is considered a business leader and has a 100K networking group consisting of some of the most successful entrepreneurs. The group members invest $100,000 per year to participate.

Joe also produces valuable Apple Podcasts, including I Love Marketing, 10XTalk and Genius Network. (You can find archives online.)

In What's In It For Them?, Joe offers 9 genius networking principles to get what you want by helping others get what they want.

What's In It For Them? is an update to the classic self-help book, How To Win Friends And Influence People, by Dale Carnegie. Joe helps the reader win the right friends and influence the right people.

As you might gather from the title, this book is mostly about empathy. A key to business success is understanding other people's suffering and problems and helping them solve them and make their lives better. In the process, by empathetically listening to others, giving them praise and appreciation, and giving them value, you create the opportunity to build great relationships and to be introduced to more people you can help.

Some people might abuse this giving relationship and won't reciprocate. You are seeking other Givers, not Takers. Relationships with Takers should usually be terminated.

Although this philosophy might seem like common sense, it's surprising how few people follow it. Reading Joe's book can be valuable for reminding us about how important relationships are in our lives and how to build better ones, as well as protecting ourselves from toxic people.

Each chapter includes exercises to put the 9 genius networking principles into action.

What's In It For Them? is an easy read and shares valuable lessons we should all put into practice. It's a worthy addition for your self-help library.

Buy it at Amazon: What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want.

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