Uncommon Sense, Common Nonsense

By Jules Goddard & Tony Eccles

*A Book Review*

by Michael C. Gray

© 2020 by Michael C. Gray

When I was studying for my business degree, I was taught that "management" was "planning, organizing, implementing and controlling."

According to Jules Goddard and Tony Eccles, managing this way gets companies off the path of what they should be doing, which is innovating. With the pace of change and the competitive environment, only innovative companies will survive and prosper. (Ironically, Jules Goddard is a fellow of the Centre for Management Development at London Business School and Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University.)

In Uncommon Sense, Common Nonsense they challenge many "accepted" concepts of management.

Companies in the same industry tend to share most of their processes and procedures. It's the processes and procedures that are different that represent the "uncommon sense" that makes them different and that can be used to distinguish them in the marketplace.

The book has many case studies of how companies are adapting and becoming more innovative. I was interested to learn that companies will allow representatives of other companies to come in and observe and study them.

The main message is that management should be liberating employees and motivating them to contribute to their companies.

I recommend that you read and study Uncommon Sense, Common Nonsense to challenge your ideas of how to manage your organization.

Buy it online at Amazon.com: Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others.

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