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*A Book Review*

No B.S. Time Management for Entrepreneurs

2004 Edition

By Dan Kennedy

by Michael C. Gray

August 30, 2004

The highlight of Dan Kennedy's business seminars is his Time Management "module". For those steeped in "customer service" philosophy, Dan's advice sounds like heresy. "Turn off your cell phone!" "Don't answer your telephone!" "Close the 'open door!'" "Hide away from the office!"

But when you see how effective Dan is in implementing his ideas, enjoying his own life (his hobby is jockeying buggy races at the track), churning out an avalanche of books and information products for which other "gurus" turn green with envy, conducting wildly popular seminars, earning outrageous fees as a marketing and copywriting consultant and building a "herd" of raving fans, you know you must pay attention to Dan's advice.

In No BS Time Management For Entrepreneurs, you can read for $9.95 what we pay thousands of dollars to hear and experience at his seminars. This new, expanded edition (154 pages) has just been published for those desperately seeking the former out-of-print edition (108 pages).

Time management is one of the most challenging skills for entrepreneurs (and everyone else!) There are so many "stakeholders" demanding our time. Salespeople want to show us their offerings. Employees have "problems" that they need help with. "Prospective" customers call for "free" advice. Customers call with their "urgent" issues (that usually aren't really so urgent). The problem with giving in to every distraction is you lose control of your time and your life, and can't accomplish those worthy goals that you have made for yourself and your company.

Dan Kennedy has discovered a key to personal time management. It's managing your customers' expectations and training them, "This is how we do it here," for everyone's benefit. For example, he has trained his customers to fax him their questions and materials, so that he can respond to them in blocks. He has explained to them that he will not respond to fax questions immediately, because he is usually out of the office—sometimes traveling, sometimes at his home office (located across the country from his "real" office), sometimes at the horseracing track. He can "get away with it" because he has created "deal flow" of customers seeking his help.

Of all of Dan's books, this may be the most important, because he is teaching us how to have a life while running a successful business. One of the subtitles of the book is "Guide to time productivity & sanity." That sums it up nicely.

Buy it on Amazon: No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity.

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