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*A Book Review*

How I Made $1,000,000 In Mail Order

By E. Joseph Cossman

by Michael C. Gray

May 5, 2006

Joe Cossman was one of the pioneers of mail order selling who was extremely generous with sharing his knowledge.

For baby boomers, some of the products Joe sold were part of the culture we grew up with. Everyone either owned or had a friend who owned an Ant Farm, Spud Gun, Shrunken Head or Flippy The Frog Man.

The book was last updated in October 1992. Joe passed away in 2002. He left us a great legacy to follow in his footsteps with How I Made $1,000,000 In Mail Order, his Entrepreneurial Home Study Course, which can still be found on the Internet.

How I Made $1,000,000 In Mail Order includes a wealth of information, including how you can go into the mail order business, how to find products, how to test products, how to develop and produce products, how to sell and promote products, how to sell products overseas, and detailed contact information for resources, including valuable free resources available through the U.S. government. Cossman also shows how he went beyond mail order to selling products to store owners through independent salepersons and as product premiums.

Many examples of Joe’s successful ads and sales letters are included in the book.

Although Joe’s experience may seem a little dated, with a little imagination the same concepts can be applied to internet marketing. Internet marketing is just another media for proven marketing strategies, and catalogues (Victoria’s Secret), brick and mortar stores (Wal Mart, your favorite shopping mall or boutique), and mail order (Parade magazine, National Inquirer) are still effective.

Joe Cossman was a role model as an entrepreneur. It would be a shame if you didn’t include a copy of How I Made $1,000,000 In Mail Order in your library and study it seriously.

Buy it on Amazon: How I Made $1,000,000 in Mail Order-and You Can Too!.

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How I Made $1,000,000 In Mail Order, by E. Joseph Cossman, shares proven marketing straties that can be applied to any business.


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Michael Gray, CPA
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San Jose, California 95128
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