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*A Book Review*

Magic Words That Bring You Riches

By Ted Nicholas

by Michael C. Gray

© 2001 by Michael C. Gray

February 28, 2001


Ted Nicholas is one of the greatest direct marketers of all time. Ted sold over 24.5 million dollars of the book, How To Form Your Own Corporation Without a Lawyer for Under $75, principally through direct marketing methods.

He is one of the greatest living copywriters. He earns as much as $500,000 from a single 1,000 word ad. So you see, to Ted Nicholas, words are truly magic. He has the "magic" ability to turn words into money.

The first part of this book is "magic phrases" to get what you want. Would you like to get the very best table in any restaurant? Attract a member of the opposite sex and immediately generate interest? Attract all the money you need for any business venture? Ted gives you the "magic words".

In the second half of this book, Ted shares his secrets for accomplishing marketing miracles with space ads and sales letters. Through his career, he invested over $100,000,000 in tests to find the right words and what works. Here, he reveals many of the secrets learned through those tests - saving you time and money by avoiding wasted advertising efforts.

  • How to write headlines that make sales soar!
  • How to create ads that bring in millions in sales.
  • Today's best no cost low cost marketing strategies.
  • How to get marketing rights to a hot product for as little as $250.
  • How to triple the power of successful ads.
  • How to write the ideal sales letter.

And much more, complete with many examples of Ted's ads and sales letters. He explains the strategies and magic phrases that he used and you can use for successful marketing.

What happened to Ted Nicholas? He is semi-retired, enjoying life in his retirement home in Switzerland.

He has been generous in showing the way for others to follow his example of achieving financial independence through direct marketing. Wise businesspeople will be sure to study the work of this great master marketer.

Buy it on Amazon: Magic Words That Bring You Riches.

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How to get what you want (including money) by using the right phrases. A review of the book by Ted Nicholas.


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Michael Gray, CPA
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San Jose, California 95128
(408) 918-3162
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