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By Jeff Walker

*A Book Review*

by Michael C. Gray

© 2014 by Michael C. Gray

Jeff Walker has been an internet marketer for 18 years. He started as a stay-at-home Dad, while his wife was working. His family wanted to find a way to get Mom home.

Jeff's first launch was to start a business publishing a newsletter about investing in the stock market. During the first week, he received over $34,000 in orders for subscriptions.

Eventually, other internet entrepreneurs learned about Jeff's skill at internet launches of new products and services. They hired him as a consultant and coach. Eventually, he sold off the stock market newsletter business and changed to focus on teaching and coaching his Product Launch Formula.

Some of Jeff's clients have had launches of more than one million dollars the first day! Others have built smaller businesses that enable them to have a little more financial independence.

In this book, Jeff spells out his Product Launch Formula in detail.

As is the case for any business, a key for large launches is having a responsive list, sometimes boosted by joint ventures.

If you don't have a list, John has another system that he calls The Seed Launchâ„¢ to build a list that resonates with you. He points out that the list doesn't have to be huge to generate a good income.

A key of Jeff's approach is that he avoids the message, "Buy my stuff, buy my stuff, BUY MY STUFF!"

Instead he builds a relationship with his customers by sharing a lot of information that they want for at no cost. This builds a sense of reciprocity - of wanting to return the favor, leading to eventually doing business. It also leads to gathering customers that resonate with and appreciate Jeff.

Jeff provides links to video case studies of how different people have successfully applied the Product Launch Formula.

Jeff has built his ideal lifestyle with his formula. He lives in Durango, Colorado with his wife and children and takes time for a lot of outdoor activities.

Many small internet business owners have paid thousands of dollars for Jeff Walker's Product Launch Formula. Now you can have it for a very small investment.

Buy it on Amazon: Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.

For our new reviews of business and self-improvement books, subscribe to our newsletter, Michael Gray, CPA's Tax & Business Insight!

There are a few books of basic wisdom that endure for generations. George S. Clason's book, The Richest Man In Babylon, is one of them.

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Michael Gray, CPA
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San Jose, California 95128
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