Dan Kennedy is a "marketing guru" who shares strategies and techniques that I find practical and enormously helpful. His specialty is information marketing, including creating infomercials for Guthy-Renker. He has more clients than he can serve, and enjoys teaching entrepreneurs how to improve the results of their businesses.
In this book, Kennedy makes it clear that having a good idea is not sufficient for success for most entrepreneurs. Ideas can be bought, licensed or "borrowed." The ability to market the idea and to create a business around it are more important to business success.
Based on practical experiences he acquired building his own businesses, Kennedy gives the eight best ways to (still) make a fortune from scratch in America, gives 45 millionaire-maker strategies, and opens his million-dollar rolodex of references for marketing, product sources, mail order and direct marketing, information products, business management and additional assistance.
Here is an example of one of Kennedy's strategies: "Remember that what you take for granted, because it is common knowledge to you, is a revelation, a secret of immense value to someone who does not know or understand it. Do not undervalue what you know."
Kennedy also gives practical advice on when and how to sell the business, including how to receive many times the "formula value" for the sales price.
Kennedy's $3,495 per-person Millionaire-Maker Direct Marketing Super Conferences principally focus on the strategies and information in this book, available in paperback for $12.95. The book is an exceptional value.
Every entrepreneur would benefit from devouring and applying the information in this book! If you have a business and don't have a copy, buy one.
Buy it on Amazon: How to Make Millions with Your Ideas: An Entrepreneur's Guide.
For our new reviews of business and self-improvement books, subscribe to our newsletter, Michael Gray, CPA's Tax & Business Insight!