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The Charisma Myth

By Olivia Fox Cabane

*A Book Review*

by Michael C. Gray

© 2012 by Michael C. Gray

Would you like to be the person who walks into a room and everyone says, “Who’s that?!”

They say Marilyn Monroe could be walking down the street and no one would notice her, until she stopped, took off her sweater and scarf, shook her hair and smiled. Than pandemonium would ensue as she was mobbed by adoring fans.

Although you may not achieve that level of charisma, Olivia Cabane tells us what skills that you can develop to become more attractive to others. She has lectured on the subject at Harvard, Yale, Stanford, MIT and the United Nations, and coaches executives to help them be more effective at presenting themselves.

With minor adjustments, the book could have been published as “How to be popular at (school, work, attracting the opposite sex…).” You could consider it a companion book to How to win friends and influence people. Time will tell if it gets the attention of the public to become a classic.

Remember the old saying, “You only have one chance to make a good first impression”? This book will help you to do that.

From a business standpoint, you may succeed in marketing to attract a prospective customer, client or patient, but destroy any chance of making a sale or building a relationship if you don’t present yourself properly so that person likes and trusts you. Whether your followers like and trust you also is a big factor in your persuasiveness and effectiveness as a leader.

A lot of this book consists of mental exercises that you can do to increase your projection of self-confidence and authority.

Olivia Cabane explains there are four different charisma styles, which are effective and appropriate in different situations. The four styles are: 1) Focus Charisma: Presence and Confidence, 2) Visionary Charisma: Belief and Confidence, 3) Kindness Charisma: Warmth and Confidence, and 4) Authority charisma: Status and Confidence.

Others will find you attractive if you express an interest in them and make them feel important. A young woman once said of William Gladstone and Benjamin Disraeli who were 19th century British leaders, “After dining with Mr. Gladstone, I thought he was the cleverest person in England. But after dining with Mr. Disraeli, I thought I was the cleverest person in England.” Disraeli defeated Gladstone in an election to become Prime Minister of England.

The Charisma Myth is another recommended book that I believe will work when you implement the ideas in your life. You may be richly rewarded financially and by building better relationships.

Buy it from Amazon: The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism.

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Michael Gray, CPA
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