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How do I develop a USP for my business?

July 11, 2001

Subject:  Assistance
Date:  Thu, 08 Feb 2001
From:  Deborah Andersen

Hello Michael,

Yes, I would like some assistance in developing a USP!!! I have struggled over this for a long time, holding up the launching. When my husband started programming our system, our ideas had no proliferated across the autoresponder owners, but John had to learn the Internet, UNIX, etc. in order to develop our system in his spare time. Then we had the restricted budget problem so we could not afford a co-locate service. We have had beta testers on the system for many months and I have rewritten the index page several times. BUT for the life of me I have not been able to come up with a good USP.



Date:  Fri, 09 Feb 2001

Hello Debbie,

To have me help you develop a USP for you would be an expensive proposition.

You and John need to sit down together and discuss why your target customer should do business with you as opposed to all of the other choices in the market place.

To help you out, I suggest you get a copy of Dan Kennedyís updated book, The Ultimate Marketing Plan. Itís only $10.95. He has a good section in the book on developing your own USP.

I hope this helps!

Good luck!

Mike Gray

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How do I develop a USP for my business?

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Michael Gray, CPA
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