From: Ayman Mohy El-Din Awadallah Khalil
Date: Mon, 12 Jul 1999
Dear Mr. Michael,
I'm working in Saudi Arabia as an accountant and I need all the financial ratios in details.
Thanks for your cooperation
Date: Wed, 28 Jul 1999
Thanks for writing.
You can find many financial ratios in accounting and finance textbooks and in the financial analysis section of a good university library.
I also suggest that you read the books Measure Up by Richard Lynch and Kelvin Cross, and Building A Mail Order Business by William A. Cohen. Both of these books will eventually be reviewed on our Web Site.
The American Institute of Certified Public Accountants is preparing to launch a new service, called "CPA Performance View," this September. The service will include practice aids and software for monitoring key performance indicators. Watch the web site, www.aicpa.org, for details. The technical manager for assurance services is Tom Wagner, email email@example.com.
You might also refer to literature on direct marketing to learn how to test and track responses to advertising.
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