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*A Book Review*

There's a Customer Born Every Minute

By Joe Vitale

by Michael C. Gray

November 1, 2006

P.T. Barnum was a remarkable promoter of the 1800s whose name still resonates with the American public today.

Joe Vitale shares Barnum’s Rings of Power for business success in this wonderful book. The concept of the Rings of Power taps into our current fascination with The Lord of the Rings story and the circus rings of Barnum’s world.

It wasn’t really hard to find Barnum’s philosophy. He was a frequent speaker on business success and regularly published updated editions of his autobiography. A reprint of one of Barnum’s speeches on "The Art of Money Getting" is included as a "bonus chapter" in this book.

Barnum started as an advertising man, and eventually became one of the wealthiest persons in the United States, principally by creating and promoting persons and objects that were curiosities. Many of the objects were displayed in Barnum’s American Museum. He would attract visitors with a "humbug", like the Fejee Mermaid, and once they came would deliver such a great show that they rarely asked for a refund. We can see a very similar approach at the Disney amusement parks and at Las Vegas today.

He eventually made a partnership to form Ringling Brothers, Barnum and Bailey Circus, "The Greatest Show On Earth" that still tours today.

Barnum used his promotional skills to create celebrities, like General Tom Thumb, who was a very engaging midget, and Jenny Lind, the most famous soprano of that time.

According to Joe Vitale, P.T. Barnum never said, "There’s a sucker born every minute," but he was constantly concerned about how to capture the interest of the American public and how to provide the highest entertainment value to them.

Notably, Barnum was a big believer and consumer of advertising. He believed most businesspersons didn’t use advertising consistently enough for it to work its magic in attracting customers.

There are ideas that Barnum used that will still be effective today in promoting a business. In order to be a successful promoter, you have to be a little audacious, as Barnum was.

Whether you have a business or not, learn about one of American’s most fascinating personalities. Get a copy of There’s a Customer Born Every Minute and enjoy!

Buy it at Amazon: There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!.

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P.T. Barnum was a remarkable promoter in the 1800's and his methods are still relevant today. Learn about them in Joe Vitale's book.


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Michael Gray, CPA
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