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The Ultimate Blueprint For An Insanely Successful Business

By Keith J. Cunningham

*A Book Review*

by Michael C. Gray

© 2022 by Michael C. Gray

According to entrepreneur/author Keith J. Cunningham, ninety percent of all businesses fail within ten years of starting up.

Although it's relatively easy to start a business, operating it successfully over time is not easy.

A reason most businesses fail is the person who starts the business might have the skills to do what the business does, but doesn't have the skills for operating the business. Unless the business owner gets those skills or builds a team of people with those skills, the business won't be able to scale or grow, and it may die of mismanagement.

In The Ultimate Blueprint For An Insanely Successful Business, author Keith Cunningham teaches business owners how to do financial analysis and build a "CFO (chief financial officer) Scoreboard" to monitor the vital signs and know the financial health of a business and chart a course for sound growth using tools like the "Rolling 13-Week Cash-Flow Forecast." After reading this book, you'll understand how to read financial statements and use them to evaluate the strengths and weaknesses of your business.

He also explains the difference between key performance indicators (KPIs) (historical information that isn't predictive) and critical drivers, the things that drive business results. For example, "revenue / assets" is a KPI. "Sales proposals in process" is a critical driver. Regardless of the industry or business you're in, it will only have three to five critical drivers.

Keith Cunningham has more than 45 years of business and investing experience. He has launched numerous companies, negotiated scores of million-dollar deals, and raised and structured hundreds of millions of dollars for his business ventures. In his Business School, he teaches business owners and investors the skills to operate and evaluate businesses and helps business owners organize their own Board of Directors for which Keith serves as chairman of the board.

If you are a business owner or investor and you don't have a strong background in financial management, The Ultimate Blueprint For an Insanely Successful Business is a vital desktop reference to study and use.

Buy it at Amazon: The Ultimate Blueprint For An Insanely Successful Business.

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